Sears, Michelin Celebrate 50 Years

Michelin North America Inc. and Sears are celebrating their 50th anniversary of business with promotions and special events throughout July and August.

During the two-month celebration, Sears Shop Your Way members can enter an online sweepstakes to win a four-year lease of a Chevrolet Camaro.

“Fifty years ago Sears and Michelin took a big risk together when they signed a treaty to sell radial tires in the U.S.,” said Scott Clark, chief operating officer of Michelin North America’s passenger and light truck tire division. “The radial tire technology, which was yet to be proven in the U.S., helped consumers experience tires that lasted twice as long as bias-ply tires, and were more fuel-efficient and comfortable. The partnership with Sears has been a long and successful one for both of our companies, and we look forward to continuing to sell our Michelin, BFGoodrich and Uniroyal tires at Sears in the future.”

Sears has sold more Michelin tires than any other retailer with 135 million tires sold in the last 50 years, Michelin said.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."