Toyo Video Pits A.C. Milan Players Against Audi R8 - Tire Review Magazine

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Toyo Video Pits A.C. Milan Players Against Audi R8

Tire Review Staff
By Tire Review Staff
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As promised, Toyo Tire & Rubber Co. has used its new partnership with A.C. Milan in advertising materials. On Nov. 12, the tiremaker released a promotional video on YouTube featuring soccer players Montolivo, Menez, Rami and Honda from A.C. Milan competing in a city alley race against an Audi R8.

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“We wanted to express how we as a tire manufacturer can be playful and at the same time a serious competitor, just like the A.C. Milan stars. We believe the video not only achieves that, but also captures the joy and beauty of driving with high performance auto gear,” said Haruhiko Kitagawa, company spokesman.

The soccer players dribble and pass a soccer ball as they run through the streets and rooftops of Milan to take on an Audi R8 equipped with “Proxes T1 Sport” high-performance tires. The video leaves viewers wondering, who will win?

Toyo will serve as one of A.C. Milan’s premium sponsors through 2016.

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SRNA promotes Wayne Horne to strategic account manager

Horne has been a part of SRNA for nearly eight years and held various roles throughout his tenure, starting in customer service.

Christian Hinton
By Christian Hinton
Published:
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Sumitomo Rubber North America (SRNA), a subsidiary of Sumitomo Rubber Industries, has promoted Wayne Horne to strategic account manager.

Horne has been a part of SRNA for nearly eight years and held various roles throughout his tenure. Starting in customer service, Horne handled calls and orders and then transitioned to be a part of the fanatic field sales team. From there, he worked his way up to account manager, where he oversaw all direct passenger car and light truck business in the western region. Horne then embraced the role of sales strategist, collaborating with the team for 16 months before being promoted to strategic account manager, SRNA said.

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