Apollo Tyres has named Mathias Heimann the new president of Europe and the Americas and CEO of Apollo Vredestein.

Heimann has more than 20 years experience in sales, marketing and production. He started his career with Linde AG, where he sold air separation units to India before helping to establish Lindes’s first subsidiary in China. Most recently, he worked for Continental AG in Europe, South America and Asia.

“Mathias’ rich experience in the tire industry in particular and in multi-cultural environments in general will be of immense value to Apollo as we consolidate our current operations in Europe and prepare for the next phase of growth which will be driven by the already announced greenfield plant in Eastern Europe,” said Neeraj Kanwar, vice-chairman and managing director of Apollo Tyres.

Heimann takes over for Luis Ceneviz and will be based out of the company’s European headquarters in Enschede, Netherlands.