TIA Releases New Tire Safety Video - Tire Review Magazine

TIA Releases New Tire Safety Video

The Tire Industry Association released another consumer education video in its “Tire Safety Starts with…” series. This installment, “Tire Safety Starts with Inspection,” covers the regular inspection procedures that motorists should follow to check their tires for sufficient tread depth and irregular wear and explains pinch shock.

“After a particularly harsh winter for most of the country, road crews will be working all summer to repair the potholes so most dealers are seeing an increase in the number of tires damaged by road hazards,” remarked Ken Brown, TIA president. “This video will definitely help retailers explain what causes the bulge on the sidewall and why the tire must be replaced.”

“Tire Safety Starts with Inspection” teaches drivers to look for treadwear indicators, or wear bars, in the grooves when inspecting their tires, TIA said. It also covers some of the causes of irregular treadwear and emphasizes the importance of proper inflation pressure.

“Motorists don’t need to look for spare change when checking the tread depth of their tires because the treadwear indicators are required by law,” said Kevin Rohlwing, TIA senior vice president of training. “If the driver knows what to look for, then a simple tread depth check only takes a couple of seconds. This video makes it easy to understand so anyone can visually inspect their tires for proper tread depth.”

You May Also Like

BKT celebrates International Day of Sport for Development and Peace

BKT said it has made an effort to show a commitment to supporting sports through multiple initiatives, partnerships and sponsorships.

BKT-sports-sponsorships

During International Day of Sport for Development and Peace on April 6, BKT highlighted the role of sport as a catalyst for social inclusion, health and well-being. Over the years, BKT said it has made an effort to show a commitment to supporting sports through multiple initiatives, partnerships and sponsorships.

Price Check: Tire Replacements Across the US

Compare your tire replacement pricing, including mounting, balancing and TPMS service, to national averages.

Avoid wheel damage installing tires
Eight Great Practices for Creating a Winning Team Culture

In your quest to be the absolute best tire/auto service business you can possibly be, you can have a beautiful facility, state-of-the-art equipment and all the amenities to enrich your customer’s experience, but if don’t have a great, “Winning Team” culture, then you still don’t have a truly great company. Related Articles – What Your

winning-team-culture
What Your Credit Score Can do to Your Business

If you want to explain your business in the future, one thing you need to prioritize is your credit score. Having bad business credit can negatively impact your shop in many ways – from causing difficulties securing financing to getting approved for a lease. Related Articles – Rising Gas Prices Make Tire Distributors Rethink Pricing,

Credit Score Business
Ferrante: What I’ve Learned From Listening to 100,000 Sales Calls

Back in 2014, I authored an article titled, “Are Your Tire/Auto Service Salespeople ‘Winging It’ on the Phone?” At the time the article was published, my Pinnacle Performance Training team and I had evaluated approximately 25,000 sales calls between tire/auto service sales staff and prospective customers. In May of this year, we reached a milestone

Goodwill-Calls-consistant-marketing

Other Posts

Bridgestone invests in Yoshi Mobility to expand into virtual inspection, EV charging

Yoshi is also commercializing its mobile EV charging platform to address EV fleet charging challenges.

Yoshi-Mobility-EV-charging
SRNA introduces new field engineer manager

Chariarse has extensive experience in his field, working as a commercial truck field engineer in the tire industry for the past 21 years.

SRNA-Eduardo-Chariarse
Bridgestone to debut Bandag Virtual World Tour at WasteExpo 2024

The Bandag Virtual Plant Tour is an internet browser-based experience that provides a step-by-step walkthrough of Bandag’s retreading process.

Bandag-virtual-tour-Bridgestone
Giti Tire Manufacturing awarded by Chester County Chamber of Commerce

Giti Tire said it has been a supporter of education, organized farmer’s markets and participated in community food drives.

Giti-Chamber-Award