Nexen Tire America has signed on as a sponsor for the upcoming 2014 Geico AMA EnduroCross, fueled by Monster Energy and presented by Lucas Oil series. The tiremaker will be bringing cash incentive with a $500 Holeshot award for Pro Main Events.

“We are very impressed with the EnduroCross series and look forward to a great partnership,” said Kyle Roberts, director of marketing for Nexen Tire. “The fans of EnduroCross are real enthusiasts who ride—the perfect customers for Nexen’s line of light truck, high-performance and passenger tires. We look forward to showcasing our premium line of products to the EnduroCross community in 2014.”

Las Vegas will again host the opening round on May 2 during the Monster Energy Supercross finals weekend. The traditional EnduroCross finals in November will now be hosted on Nov. 22 in Ontario, Calif. The X Games Enduro X event in Austin, Texas, will also be included as a points paying event for the Geico AMA EnduroCross championship.