Yokohama Tire Corp. has launched its 2013 dealer ride-and-drive program, opening the 13-stop tour in Albuquerque, N.M., this week. 
"One of our primary objectives is to interact with our dealer network and help them sell more Yokohama tires," said Fred Koplin, YTC director of marketing communications. "This annual program is an important tool to help educate dealers and prepare them to engage consumers. It also encourages dealers to share personal experiences about the benefits of Yokohama tires.”
Koplin said dealers will test drive Scion FR-S cars equipped with Yokohama Avid Ascend, Avid Envigor, S.drive and Advan Neova AD08 tires. The tour reach Yokohama dealers in:
• April 3-4 – Birmingham, Ala.
• April 9-11 – Atlanta
• April 23-26 – Buffalo
• April 29 – May 2 – New England (location TBD)
• May 13-17 – Salem, Va.
• May 20-22 – Cincinnati
• June 13-14 – Detroit
• June 18-19 – Indianapolis
• June 24-27 – St. Louis
• July 23-26 – Denver
• July 31- Aug. 1 – Spokane, Wash.
• Aug. 27-29 – Santa Clara, Calif.
