Announced at its annual dealer meeting in late January, Goodyear Tire & Rubber Co. has officially launched a heavily updated website to support its Kelly tire brand. 
The completely redesigned website – kellytires.com – "will simplify the tire shopping process by providing tools to help consumers choose the right Kelly tires for their vehicle and connecting them with a local Kelly retailer," the company said. Besides providing information about Kelly branded tires, the site allows consumers to compare tires by features and benefits, product category and the Manufacturers Suggested Retail Pricing.
Should a consumer’s tire search shows there are no Kelly brand tires for their vehicle, the website will automatically show Goodyear brand tire options.
“As more consumers are researching tire purchases online, it’s important that Kelly presents its product information in a way that’s easy to navigate and understand,” said Sara Vacha, Kelly brand manager. “This new website represents our sustained investment in the Kelly brand, and allows us to increase Kelly’s exposure to consumers while helping to connect tire shoppers with our retailers.”
