Discount Tire strikes sponsorship deal with the Los Angeles Angels
The sponsorship will run for the entire 2024 season in conjunction with the Los Angeles Angels.
Kenda Tires becomes Cleveland Cavaliers associate partner for NBA playoff games
The tire manufacturer will be advertised on the court, with Kenda-branded rally towels, and will appear during local pre-game programming.
Nexen Tire to be the official tire partner of the San Diego Padres
Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.
Continental Tire introduces six new/refreshed tire products during 2024 GOLD dealer meeting
Company leadership also detailed updates to marketing/incentive programs.
Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus
Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.
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Kumho Tire becomes an Official Tire of Formula DRIFT
As part of the sponsorship, Kumho Tire will receive a significant footprint at each of the eight Formula DRIFT events in the 2024 series, including track signage and activation during race weekends.
Yokohama to sponsor the Bass Pro Shops Bassmaster Classic Tailgate
The event, part of the Bassmaster Classic Expo, is March 21-24 in downtown Tulsa, Oklahoma and Grand Lake.
Atturo launches ‘Atturo is the Answer’ TV commercial campaign
The campaign introduces the character Atturo Andy, a tire salesperson whose expertise in Atturo’s lineup makes him the go-to for tire advice.
Turbo Wholesale Tires partners with LA Rams’s Kyren Williams
The All-Pro NFL running back will appear in promotional print and social media campaigns for Turbo Wholesale Tires.
Valvoline to feature Restore & Protect motor oil during Super Bowl pre-game commercial
The 30-second commercial about its new Restore & Protect motor oil will air during the pre-game show.
Yokohama Tire partners with California State Parks Foundation
To begin the partnership, Yokohama will support California State Parks Foundation at three Malibu-area sites and three projects in San Diego.
