Maxxis International USA announced that it is the exclusive tire sponsor of the NBA’s Los Angeles Lakers basketball team for the 2014-15 season.
“We are happy to associate the Maxxis brand with the Los Angeles Lakers, a team which has featured so many legendary players over the years. Basketball is popular around the world, so we hope to reach Lakers fans in this country and outside the U.S. as well,” said Matt Clark, Maxxis marketing manager.
As the Official Tire of the Lakers, Maxxis will receive promotional opportunities including courtside LED TV signage and a banner in the Toyota Sports Center practice arena. The company will also host a giveaway night during the season for Lakers fans, who will receive a Maxxis/Lakers promotional item for attending.
In addition to the Lakers, Maxxis currently sponsors the New York Yankees, Baltimore Orioles and Cincinnati Reds baseball teams; the Australian Open tennis tournament; and Liverpool FC, the globally popular British soccer team.