Alliance Sponsoring Country Star’s Tour

Published: July 1, 2015

The Alliance Tire Group is sponsoring country musician Luke Bryan’s 2015 Farm Tour.

Starting this fall, the tour will visit working farms near eight different cities and proceeds will fund the Luke Bryan Farm Tour Scholarship for students from farm families in the touring areas.

“Luke stays connected with the farm community, which is something that really resonates with us,” said Bruce Besancon, Alliance Tire Americas’ vice president of marketing.

Alliance will also have free-ticket giveaways and promotional contests in the coming months for the tour, the company says.

Schaeffler Group USA expands product portfolio

Seventy new parts have been added to the INA, LuK and Schaeffler Bearings.

By Christian Hinton

Published: May 6, 2024

Schaeffler Group USA has expanded its parts offerings for vehicles in the United States and Canada, adding over 70 new parts to the INA, LuK and Schaeffler Bearings portfolios. These additions expand application coverage to an additional 30 million vehicles in operation, the company said.

New LuK products include nine different clutch kits, including traditional LuK RepSets and RepSet DMFs. The newly released clutch kits provide coverage to many common vehicle applications, including various Toyota, BMW and Volkswagen models, accounting for 4.3 million vehicles in operation, the company said.

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