Yokohama Tire Names Stan Chandgie New VP of Consumer Sales

Yokohama Tire has named former Exide and Michelin executive Stan Chandgie vice president of consumer sales. He replaces Larry Kull, who was named vice president of sales and business operations.

“Stan Chandgie brings a wealth of sales and marketing strategy expertise to Yokohama, particularly in the tire industry,” said Jeff Barna, president of Yokohama. “He’s a dynamic senior executive with 20-plus years of global progressive experience in the manufacturing and distribution sectors, which is why he’s perfectly suited to lead our consumer sales division.”

Chandgie comes to Yokohama from Exide Technologies, where he served as vice president of sales and business transformation.

Prior to joining Exide, Chandgie spent 16 years at Michelin North America, where he held a variety of marketing and sales positions both international and domestic. He is credited with the development and successful launch of multiple product and service offers in the commercial and OTR sectors.

“Yokohama Tire is a class organization and I’m honored to be part of the team,” Chandgie said. “It’s great to be back in the tire industry with such a strong, strategic company.”

Toyo Tire announced the development of catalysts that convert carbon dioxide into butadiene in high yield in collaboration with the University of Toyama. The company said it and the university successfully synthesized butadiene rubber, a key raw materials for tires, using CO2.

The composition ratios of raw materials used for automobile tires varies by category, and petroleum-derived synthetic rubbers including butadiene units (styrene-butadiene rubber (SBR) and butadiene rubber (BR)) account for approximately 30% of raw material overall. This being the case, the tire industry has been activating the research of synthesis of butadiene rubber derived from naturally alternative materials (resources) other than petroleum for practical application.