Yokohama Tire Corp. has signed a three-year multichannel partnership with nonprofit KaBoom!
KaBoom! is a national organization dedicated to ensuring all children get the balanced and active play they need. Yokohama paired with the organization late last year as part of the Yokohama Tire LPGA Classic.
“Yokohama is pleased to support social causes that address critical issues and produce positive impact,” Alan Holtschneider, YTC director of marketing, said. “Only one in four children in the U.S. get the required 60 minutes of daily physical activity they need to become healthy and fit. We are proud to be partners with KaBOOM! in activating a solution to the problem.”
Through the partnership, Yokohama will help put kids first and provide them play opportunities that will ensure they grow up to become healthy and productive adults, the tiremaker said.