The site – www.ecotreadsetters.com – provides daily “green: news and forums, “how to" guides, and exclusive interviews with environmentally active musicians.
"This is a content-rich site that doubles as a ‘MySpace-like’ social network," said Fred Koplin, Yokohama’s director of marketing. "Our goal is to create an entertaining, newsy, socially relevant site. A perfect example is that we’re going to be receiving regular online reports from four recent college grads making a 40,000-mile road trip from Southern California to the tip of South America, all created to promote green living and a sustainable lifestyle."
Yokohama’s environmental mandate, part of its Grand Design 100 initiative and developed to coincide with the company’s 100th anniversary in 2017, is also available at the site. The plan outlines how Yokohama will reduce the environmental impact made by its tires, as well as its adhesive, sealant and golf accessory products.
Members are also invited to submit videos, photos and written descriptions pertaining to eco-friendly projects they have initiated. The grand prize winner, to be selected in late November, will receive an eco- trip for two to Costa Rica, including lodging at the Lapa Rios Rainforest Lodge and a VIP tour of the Corcovado National Park.
