TIA's EV Advisory Council tours Midtronics HQ

TIA’s EV Advisory Council tours Midtronics HQ

The agenda included a council meeting, a facility tour and a demonstration led by the Midtronics EV platform team.

The Tire Industry Association (TIA) said its Electric Vehicle Advisory Council (EVAC) recently embarked on a knowledge-gathering trip at Midtronics’ world headquarters in Willowbrook, IL. Representatives from TIA’s EVAC, including Chairman Mark Ferner, John Evankovich from Sam’s Club, Glen Nicholson from Midas, and Government Affairs VP, Roy Littlefield IV, convened with over a dozen members of Midtronics’ leadership team.

The agenda included a formal council meeting, a facility tour and a presentation and demonstration led by the Midtronics EV platform team. The EVAC participated in on-site demonstrations, to increase their knowledge base on various aspects of EV technologies, according to TIA.

TIA said the day’s discussions provided insights into industry trends and emerging technologies, enhancing the EVAC’s understanding of industry-recommended practices and future opportunities in the electric vehicle sector.

“The EVAC sends our gratitude to Midtronics for the enlightening dive into the latest EV technology, enriching our understanding of these innovations and their potential.” Littlefield IV said.

You May Also Like

Hunter’s new Hunter University is designed to train customers, techs and instructors

The online courses are generally presented in five-minute segments.

PR-Training-Hunter-University-1400

Hunter Engineering is introducing Hunter University, its new global learning platform designed for training for customers, technicians, technical school instructors, students and any other interested parties. The company said its platform collects all of Hunter’s learning content in a single place, offering dozens of free online courses worldwide, as well as registration for hands-on, in-person courses at training centers around the United States.

Apollo Tires US recalls certain Vredestein, Quatrac tires

Dealers will replace the tires free of charge.

Recall
Discount Tire, Major League Soccer (MLS) announce multiyear partnership

Discount Tire has also struck a partnership to be the official tire retailer of Inter Miami CF and is collaborating with Continental Tire.

Discount-Tire-MLS-sponsorship
Net Driven acquires CarCareConnect

With this acquisition, CarCareConnect customers will gain access to Net Driven’s suite of digital storefront and digital marketing solutions.

Handshake agreement
Hankook Tire America recalls select Kinergy GT tires

Certain Kinergy GT tires, size 235/60R18H H436, are missing the missing the four-digit week and year code mark.

Recall

Other Posts

Kumho Tire’s latest EV-specific tire lines aim to exceed expectations

The company’s president of sales and marketing dives into Kumho Tire’s strategy behind designing tire lines exclusive to EV drivers.

WT-YT-kumho-1400
ZC Rubber unveils new EV series and EV editions of Westlake and Goodride tires

ZC Rubber introduced the Westlake ZuperAce EV, alongside the EV editions of Westlake ZuperAce Z-007 EV Ready and Goodride Solmax 1 EV Ready.

ZC-Rubber-EV-tire-lineup
TRIB’s new website offers tailored services for members

One of the highlights of the redesigned website is the introduction of the retread environmental savings calculator.

TRIB-new-website
RNR Tire Express to give away NASCAR tickets for Father’s Day promotion

The RNR team will be taking submissions until midnight on Sunday, June 16.

RNR Tire Express