Tire Agent Hopes to Reinvent the Online Tire Retail Buying Experience

Tire Agent Hopes to Reinvent the Online Tire Retail Buying Experience

Jared Kugel, CEO of Tire Agent, shares insights on his company's strategic customer service methodologies and overall customer engagement.

Jared Kugel, the CEO of online tire retailer Tire Agent, made waves in the tire industry last August when the business appeared on Inc.’s 5000 list of the fastest-growing startups. Kugel says the accolades are due in large part to the company’s customer-first approach, which has secured Tire Agent a loyal customer base and a high repeat purchase rate.

“Over time we’ve become more than just an online tire retailer. We don’t want it to be so transactional; we want it to be relationship-based,” Kugel says. “For us, it’s far more than just the sale. It’s before the sale, after the sale, and then hopefully we’re great enough that you want to keep referring us.

“I think the numbers are speaking for themselves where people really appreciate what we’re building. We’re trying to become really the destination for tires for people.”

In the latest episode of What’s Treading with Tire Review, Kugel reflects on how his background in the tire industry has inspired Tire Agent’s business practices. Kugel discusses how maintaining a competitive edge in the tire industry goes beyond low pricing, finding the secret to success by focusing on value-added services and the overall buying experience. Kugel also shares insights on the company’s operational efficiencies, strategic customer service methodologies and overall customer engagement.

Want more What’s Treading? Click here.

You May Also Like

Randy Breaux, Group President, GPC North America, Talks to AMN Drivetime

At NAPA, “Breaux Knows” business relationships, ABCs to avoid, and serving the automotive professional.


Growing up in South Louisiana, Randy Breaux started working young, inspired by his machinist father and grandfather. His formal career began after college, spending 26 years in manufacturing, with 21 of those at Baldor Electric Company. Following its acquisition by a European firm in 2011, he transitioned to the distribution side, joining Motion, a division of Genuine Parts Company.

Sonic Tools USA offers tools to beat back the technician shortage

Andrew Coccari, VP of Sales and Marketing at Sonic Tools USA, delves into the causes of the technician shortage and offers some novel solutions to address the need for help around the country.

WT YT-Sonic-Tools-1400
How organizers of the first T.I.R.E. Summit plan to bridge technology with tire industry needs

The T.I.R.E. Summit will place an emphasis on technology, insights, regulations, and engagement in the industry.

How Cosmo Tires fuels growth through authentic connections

Gain insights into how Cosmo Tires plans to expand its footprint and its engagement with consumers and partners.

MatraX Tyres on navigating the diverse needs of the U.S. marketplace

We talk about how MatraX Tyres is adapting its products for U.S. customers and the challenges associated with U.S. distribution.


Other Posts

Don’t estimate when it comes to parking brake adjustments

Let’s discuss a couple of different components of parking brakes to find out the best practices for adjusting them.

How the Autel MaxiSYS Ultra enhances service efficiency at Mighty Auto Pro

Time is money in vehicle repair, and the Autel MaxiSYS Ultra is all about enhancing technicians’ diagnostic prowess.

Educate your customers utilizing AI

Discover how to generate quick, accurate explanations for repair orders and estimates, boosting your shop’s credibility and customer trust.

Important tips for wheel bearing service

Complaints like exhaust leaks to tire balance issues to vague statements like “it just doesn’t sound right” may mean bad wheel bearings.