One common objective of most businesses today is to get on the first page of a Google search.
There’s no doubt that landing on page one typically leads to more business.
There’s also no doubt that a video greatly enhances your chances of page one success because there are far fewer videos than text items to compete with, and Google algorithms are giving extra weight to videos. You have probably noticed that Google is now utilizing a “blended search” so you often see videos and photos highlighted along with text items.
A picture is worth a thousand words. Seeing is believing. Your target audiences are much more likely to view and emotionally connect with a short video as opposed to text. This is why 1.2 billion videos are viewed daily.
The first step is to set up a YouTube account for your business, which is free. Click here to read a white paper providing step-by-step instructions.
So what to shoot? If you’re a tire dealer, how about a tour of your facility? Or a segment on checking for irregular tire wear? You’re the expert. Just remember to provide value to your audience and keep it short (two minutes is a good average length).
How about interviewing your customers? Making them the stars will provide valuable third-party credibility and likely turn the interviewees into lifelong advocates. Also, take a look at other YouTube videos relevant to your business to find the common elements of the successful ones.
Once you’ve uploaded a video to your YouTube account, put the right keywords in your title and description.
Choose keywords that are not only related to the video but are something potential customers would search for, such as the name of your business, your primary product or services, and your geographic location. If your video is about a new SUV tire, put “SUV tires” in the title.
Do not use vague or broad keywords; help your potential customers find you!
So tap into your inner Stanley Kubrick. Produce and post some videos, then enjoy the results!
Christine Taylor is vice president of social media marketing for JTMarCom,a Nashville-based marketing agency that helps companies with online reputation management and integration of social media into their traditional marketing programs. With a combined 35 years of experience in the tire industry, the agency places a special emphasis on working with tire and automotive aftermarket companies. Follow Christine on Facebook and Twitter (@chrisgtaylor). She can also be reached at 615-714-5469.
