Christine Taylor, Author at Tire Review Magazine
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5 Online Marketing New Year’s Resolutions for Tire Dealers

It’s that time of year when thoughts turn to personal goals such as exercising more and business goals like improving your customer service. Online marketing is playing such an essential role for tire dealers these days, I recommend you make some resolutions in this area. Here are five resolutions for your consideration: 1. Make sure you

Maximize your SEMA Experience with Twitter

With the SEMA Show and the Global Tire Expo kicking off this week, here are some ideas for using Twitter to help maximize your show experience and results.

How to Handle Online Reviews

Tire dealers have a love-hate relationship with online consumer reviews – they love the good ones, but boy do they hate the bad reviews, especially if they feel the negative comments are unwarranted! But online reviews are here to stay, and they can have a tremendous impact on your business. According to McKinsey & Associates,

Keeping Up With it All

One of the most difficult things about social media is keeping up with changes to even the basic platforms such as Facebook.

Facebook Hashtags: a New and Important Tool for Social Media Marketers

If it’s true that imitation is the sincerest form of flattery, then Facebook has showered some serious adulation on the likes of Twitter, Instagram and Pinterest. The social media giant has just announced that it is launching the ability to follow conversations via hashtags. Now, when you click on a hashtag – any phrase with

Three Online ‘Must-dos’ for Tire Dealers

Three areas online are of critical importance to today’s tire dealer: mobile websites, Facebook Graph Search and managing local business listings. Find out how to optimize all three.

Facebook Graph Search is a Game Changer

About two-thirds of the economy is now based on peer recommendations, according to McKinsey & Associates. That percentage is likely to grow with the recent announcement of Facebook Graph Search, a game changer in how consumers find peer recommendations and a direct affront to Yelp and Google. Basically, with Graph Search (which I am currently

Social Media New Year’s Resolutions

Ah, the New Year – a great time to take stock in last year’s performance and make vows for improvements. What about social media? Did your program meet expectations or were you left dazed and confused? Are you ready to tackle the new challenges and opportunities in the ever-evolving social media landscape? Here are some

How is Facebook Working for You?

Generally speaking, most dealers are finding value in their Facebook marketing, but as with most marketing initiatives, many of them are trying to quantify the bottom-line results.

Use Facebook Metrics to Analyze What’s Working

Facebook can be a great way for a company to more directly reach its audiences – through effective posting techniques and advertising. In addition to posting consumer-targeted content about your business, also post media-created content such as articles and videos that relate to the products or services you provide. For every product- or service-related post

Twitter Doesn’t Make Any Sense to You? Try Hootsuite

Do you have multiple social media accounts and feel like you could be more organized? Still trying to get your head around Twitter? Does it seem like a bunch of noise? Hootsuite (hootsuite.com) could be your answer.A browser-based social media management platform, Hootsuite allows users to keep track of multiple accounts and multiple conversations on

Doing Social Contests Right

We’re in the throes of developing a really cool Facebook promotion for one of our clients, so I thought now would be a good time to share some do’s and don’ts on social media promotions. Like any promotion, Web 2.0 campaigns can accomplish a number of things. Maybe you want to collect email addresses, build