Tyre-Grip said when its spray-on formula is applied to tire treads, it improves traction “up to 300% on slippery wet surfaces, black ice, sleet, and snowy roads.”
The product, said the Carson, Calif.-based company, was originally developed in Norway, and was modified to conform to U.S. environmental laws.
“The beauty of Tyre-Grip is that it is one of the few traction devices that pose no danger to highway and local road infrastructures,” said company president Ronald Smith. “Tyre-Grip is a thin resin film that is applied to your tires, which makes it harmless to road surfaces. Even more importantly, it does not run the risk of damaging your own drive train, something often associated with chains or other traction devices.”