TireWare will provide point-of-sale, wholesale and commercial software solutions to Treadways’ wholesale tire dealers and associated retail dealers through the marketing program.

In addition to point-of-sale functionality, dealers will also have access to third-party integration that includes accounting, wholesale e-commerce, Web site and e-marketing solutions.

“In today’s tire market, we recognize our dealers require technology to do more than simply automate business as usual,” said Ed Nini, marketing development manager of private brands sales for Treadways. “Our wholesale dealers and their retail dealers are looking for a solution that will move their businesses to the next level of improved operating efficiencies, supply chain optimization, and end customer connectivity. By teaming with TireWare, Treadways is able to offer a valuable benefit to its network of dealers who are looking for a next-generation business management solution that will lower costs while sharpening their competitive advantage.”