Treads app aims to steer drivers to tire dealers using AI

Treads app aims to steer drivers to tire dealers using AI

Zach Olson, founder and CEO of Treads, explains how his direct-to-consumer mobile app uses AI to simplify the car maintenance process.

In only the past year or so, AI has opened a Pandora’s box of opportunities to better care for customers and their vehicles – so much so that today’s consumer has unlocked a new level of knowledge surrounding all aspects of maintenance.

Here’s an example: A driver thinks it might be time for a new set of tires since their current set is looking a bit on the worn side. He doesn’t own a tread depth gauge and wouldn’t know what to do with one anyway. However, he does have an app on his smartphone that uses machine learning technology to analyze treadwear and creates an AI-generated recommendation on whether that tire needs to be repaired or replaced. Going a step further, though, the app communicates with the driver’s tire dealer to indicate he’ll be coming in for a new set of tires.

Zach Olson, founder and CEO of Treads, an AI-powered car maintenance platform, says this is only the beginning.

“I think when looking at it from the industry perspective, there’s all sorts of talk of technician shortages, training gaps, and just really fulfilling the demand for the professionals on that side of the industry. But, technology can come in and start filling in quite a few gaps where if you can automate so much of the customer experience, the customer service side, so when a car shows up in the shop, you know exactly what it needs, what’s wrong with it, and how to go about with the right solution – and the customers already paid for it,” Olson says. “Technology’s going to fill that gap where technicians can do what they’re best at, and that’s getting people back on the road safely.”

In this episode of What’s Treading, Olson, explains how the Treads direct-to-consumer mobile app subscription service can simplify the car maintenance process. He also details how the company’s growth strategy involves partnering with a range of service providers, from small businesses to large national brands.

Want more What’s Treading? Click here.

You May Also Like

Is it time to rethink your wheel weight assortment?

The extra time needed to install or replace cheap weights per wheel adds up, which can impact your shop’s productivity and bottom line.

TR Continental-wheelweight

​​You may have hidden costs in your shop that you’ve been overlooking. For example, low-quality wheel weights that fall off or lose adhesion may lead to customers coming back to your shop for rebalancing. The extra time needed to install or replace cheap weights per wheel adds up, which can impact your shop's productivity and bottom line.Let’s talk about why providing better quality and more varieties of wheel weights can improve efficiency and decrease comebacks.

Hankook Tire America president unpacks the details of the new Dynapro HPX

In this episode of What’s Treading, we get into the nitty-gritty details surrounding Hankook’s new Dynapro HPX tire.

WT-hankook-1400x700
Why BKT wants to maximize the sustainability of OTR tires

BKT’s vice president of OTR delves into the complexities of tire supply during the rise of electric and autonomous vehicles in the OTR sector.

Whats-Treading-BKT-1400x700
Tire Agent Hopes to Reinvent the Online Tire Retail Buying Experience

Jared Kugel, CEO of Tire Agent, shares insights on his company’s strategic customer service methodologies and overall customer engagement.

whats-treading-tire-agent-1400x700
Linglong’s New North American Subsidiary President Maps Out Growth Strategies

Geoff Doster, president of Linglong N.A. Sales, discusses the company’s position in the market as well as his goals for the new subsidiary.

WT-linglong-1400x700

Other Posts

2024 OTR Conference addresses safety, industry growth, training

The 69th OTR Tire Conference was highlighted by the creation of the Tire Recycling Foundation, safety, tire chains, retreading and more.

Dick-Gust-introduction
Gallery: 2024 Off-the-Road Tire conference

Check out some of the highlights from this year’s OTR Tire Conference, featuring speakers on OTR service safety, economic outlooks and other trends.

Matt-White-live-service-group
Nominations for 2024’s Top Shop award are now open

Are you the next Top Shop? Do you know an independent tire dealer who deserves this honor? Nominate a shop today!

topShop-1400
Hankook Tire’s Rob Williams on leveraging momentum for global expansion

The company’s North America president tells all regarding product philosophy, dealer growth strategy, and what responding to the tire market means in 2024.

Hankook-Dealer-Meeting-Rob-Williams-QA-1400