TIA and TRIB, which launched their "Treads of Care" website to support the earthquake and tsunami recovery efforts in Japan, has now extended that project to provide disaster recovery information concerning the recent tornado outbreak and the Mississippi River flooding in the southern U.S. 
The Treads of Care website provides information, links and downloads that tire industry businesses, their employees, their customers and all other interested parties can use to help aid in disaster recovery efforts.
The site includes important tips on avoiding donation scams and links to legitimate charitable organizations, and information on how businesses can raise funds for the recovery efforts. Additionally, there are downloadable web ads, sample social media text, and even a downloadable QRC code that can direct camera-enabled smartphones to the "Treads of Care" page.
"We have received a tremendous response to the creation of Treads of Care, and both TIA and TRIB felt it was only logical to expand this effort to help our fellow Americans," said TIA Executive Vice President Roy Littlefield. "TIA urges all tire industry businesses and professionals to link people from their websites to Treads of Care."
