Toyo Tire USA is joining the tailgate party at eight college football games this season.
The company plans to display at the pre-game gatherings and will feature new tires, custom vehicles and free giveaway items. 
The Toyo models will also be on hand to meet fans and sign collectible posters.
The first Toyo Tires tailgate party will take place Labor Day weekend when Penn State hosts Indiana State in Beaver Stadium. In addition to two Big Ten Conference games and the very first Big Ten Conference Championship Game, Toyo will attend two Pac-12 Conference games, one Big 12 Conference game, the Belk Bowl and the Capital One Bowl.
On the schedule are visits to tailgate parties at the following games:
Sept. 3: Indiana State at Penn State – Beaver Stadium, University Park, Pa.
Sept. 10: Florida Atlantic at Michigan State – Spartan Stadium, East Lansing, Mich.
Sept. 24: USC at ASU – Sun Devil Stadium, Tempe, Ariz.
Oct. 8: WSU at UCLA – Rose Bowl, Pasadena, Calif.
Oct. 15: Baylor at Texas A&M – College Station, Texas
Dec. 3: Big Ten Conference Championship Game – Lucas Oil Stadium, Indianapolis, Ind.
Dec. 27: Belk Bowl – Bank of America Stadium, Charlotte, N.C.
Jan. 2: Capital One Bowl – Florida Citrus Bowl Stadium, Orlando, Fla.
