Majority of Dealers Invest in Training...Where Else Does Their Money Go?

Where Do Tire Dealers Invest Their Money? Here’s Your Answer.

Where are other tire dealers investing their money to improve shop efficiency? We answer that and more in our first installment of Rolling with the Numbers, presented by Wix Filters, a new data series from Tire Review.

Where are other tire dealers investing their money to improve shop efficiency? What should you be doing to keep up with the competition?

We answer these questions and more in our first installment of “Rolling with the Numbers,” a new series presented by Wix Filters where we’ll share market data based on research conducted with you – our independent
tire dealer audience.

Each month, we’ll present data on a business-building theme that will provide business intelligence in key shop operations areas to help boost tire dealer profitability. This month, we’re delving into shop productivity and operations. Take a look below at what your fellow tire dealers said about…

  • Tactics they implemented to improve shop efficiency
  • Their daily car count
  • The number of tire brands they carry and the distributors they use
  • ASE- and TIA-certified technicians employed at their dealership
  • Parts distributors used

NOTE: The survey for this data set was conducted from April 21 through May 25. There were 211 responses from print and digital readers of Tire Review. The survey has a margin of error of 6.7% at a 95% confidence level.

Shop Productivity

In the past three years, what have you done to boost shop productivity? And please, don’t give us this response…

WRONG ANSWER!

A majority of our survey respondents said they invested in shop equipment (72%) and technician training (52%), while others focused on investments like new shop management software and new payment systems for customers.

Measuring your success is paramount, and many dealers do this through key performance indicators (KPIs). One of those is car count. Do you know your daily car count? Setting KPIs is one way to track just how far your business has come.

Shop Operations

Ever wonder how many distributors and parts suppliers other dealers work with to make their shop sing? What about the number of techs they employ for maximum efficiency? One way to know if your shop is on the right track is by looking at the national average.

According to our survey, independent tire dealerships employ between 6 to 7 technicians on average. Less than half of them hold some type of certification.

Working with the right suppliers is another key to a successful business. According to our data, almost two-thirds of survey respondents said they source all of their tires from distributors. In working with parts suppliers, a majority of survey respondents said they use three or more parts distributors to source their parts.

Lastly, with the proliferation of SKUs and tight tire supply nowadays, we asked dealers how many brands they carried. On average, respondents said they carry between six and seven brands. However, 25% said they carry 12 brands.

Survey Respondent Snapshot 📸

Of the independent tire dealers we surveyed, 44% were owners of a single-unit independent tire dealership, while 21% were owners of a multi-unit dealership. Another 24% were owners of an independent repair facility that sells tires.

More than two-thirds of respondents are owners, presidents or partners in independent tire dealerships, and about 1/3 are managers in some capacity.

Let Your Voice Be Heard

We want to hear from you! Tire Review is conducting its next Rolling with the Numbers on shop management and customer service. The results of this survey will be featured in the September installment of this series.

The survey should only take about three minutes to complete. You can find it here: https://bit.ly/TRCustomerService

After you finish, you can enter for a chance to win a $100 gift card, which you can pick from a list of national retailers. Your answers will remain anonymous and will only be reported in the aggregate. If you have any questions, you can contact Audience Insights Manager Bruce Kratofil at [email protected].

You May Also Like

Nonprofit Changing Gears is Eliminating Transportation Inequities

Joel Bokelman and his wife Marnie founded Changing Gears to combine his love for cars with a desire to help.

In this episode of Auto Pros On The Road, Joe Keene and Jacqui Van Ham visit Joel Bokelman and the team at Changing Gears in Cincinnati, Ohio. Changing Gears is a non-profit organization that was founded to help eliminate transportation inequities that exist in Cincinnati. Determined to be the change that he envisioned in the world, Executive Director Joel Bokelman and his wife, Marnie, founded Changing Gears a decade ago as a way to combine his love for cars with a desire to help in a tangible way.

What are Commercial Tire Expectations in 2023?

This year has been one to catch our collective tire-dealing breath after two years of weirdness that has led to long stretches of fewer Vehicle Miles Traveled. This past year seemed to bring us back to a bit of much-welcomed normalcy, replacing Instagram videos of bread making with Celine Dion lip-syncing TikTok challenges. Related Articles

RwtN-Featured-Image-1400x700-Commercial-Tires
What Data Tells Us About EV Hype

Love them or not, EVs are hugely gaining popularity – at least in the sense that we can’t help but talk about them all the time – thanks to a number of market factors, gas prices being chief among them. Related Articles – Kenda Updates UHP Tires to Win Racing Podiums, Talks ‘Four-Season’ Tires  –

RwtN-Featured-Image-1400x700-Time-4-EVs
Tire Market Predictions for 2023

Welcome to Rolling With The Numbers, where we present you with data that gives tire dealers information to keep their tire businesses rollin’, based on research conducted with our independent tire dealer audience and beyond. Related Articles – Educate Your Customers to Build a Trustworthy Relationship – What Do Tire Wear Patterns Mean? – Understanding

RwtN-Featured-Image-1400x700-Market-Predictions
Tire Dealers Tell Us How They’re Dealing with Price Increases

On this week’s episode of Rolling with the Numbers, we’re taking a closer look at how you, our tire dealer audience, are handling the rising cost of tires. Related Articles – Reading Tire Wear Patterns – Why Winter Weather Affects TPMS – AMN Drivetime: MEMA Leaders Chat About the Future Look, we’re all feeling it.

RwtN-Featured-Image-1400x700-Price-Increases

Other Posts

Front Brake Pads and Rotors: Do Your Prices Meet Market Averages?

In our latest installment of market pricing data from InteliChek, we asked: What is the average cost to replace a set of front brake pads and rotors? Related Articles – Do Airless Tires Mean TPMS is a Thing of the Past? – Tips for Turning Off the TPMS Light – Five Common Mistakes that Make

Brake-pad-and-rotor-intelichek-data
Hankook Survey Reveals American Holiday Travel Statistics

Hankook has released the newest installment of its ongoing consumer survey. The company found that 53% of Americans plan to travel by car between now and the end of 2022, compared to 30% who plan to fly. Related Articles – Titan Sponsors Farm Fit Training at NFMS 2023 and Beyond – Yokohama Tire Off-road Drivers

China Tire Industry Still Recovering from COVID Lockdowns

China has been the largest global producer and consumer of tires since 2005. Tire production and consumption has registered very healthy growth in the 21st century, yet in the last few years, especially the last two, the market has proven to be very challenging for domestic and foreign companies operating in the country. Related Articles

China-COVID-lockdowns
Tire Industry in India: Exports Remain a Pillar of Growth

Supported by a vibrant domestic automotive industry, the Indian tire industry has been among the fastest-growing on a global scale during the past decade. With a total of 66 production plants and 41 tire producers (in all the sub-segments), the Indian tire industry registered a turnover of $8.5 billion in the financial year 2020-21. Exports

India-Tire-INdustry-exports-1400