Nokian Tyres, Powdr to Plant 50,000 Trees
Together, Nokian Tyres, Powdr and its participating resorts will be planting 50,000 trees on behalf of season-pass holders.
Bridgestone Re-signs Woods, DeChambeau to Contracts
Both players have won major championships with Bridgestone Tour B golf balls.
Toyo Tires Debuts Virtual Treadpass 3D Experience
Toyo Tires Treadpass 3D provides virtual attendees the chance to explore one-of-a-kind vehicles with a 360-degree view.
Nokian Tyres Involved in Car-Pushing World Record
The car was equipped with low-rolling-resistance Nokian Hakkapeliitta R3 SUV winter tires.
TRMG Launches New Website
The website features industry news and events and links to educational materials including industry recommended practices.
Yokohama Enters New Porsche Race Series Partnership
Yokohama will be the official tire partner and presenting sponsor for the USAC-sanctioned 2021 Porsche Sprint Challenge North America by Yokohama.
Firestone Extends Grand Prix of St. Petersburg Sponsorship
The new agreement continues a partnership that began in 2014 and maintains Firestone’s naming rights on the NTT Indycar Series event through the 2023 season.
The Power of Consistent Marketing
Successful shops know that brand positioning is invaluable during this unique time.
Bridgestone Supports Larry Fitzgerald’s First Down Fund
The First Down Fund provides underserved youth and families in Larry’s hometown of Minneapolis, MN, with technology needed to facilitate their education.
BKT Extends Partnership with Cricket KFC Big Bash League
The partnership signed in 2018 was initially envisaged up to 2021, but will now continue up to 2023.
Apollo Tyres Expands Partnership with Manchester United
The company says the move is part of its growth strategy for the Vredestein brand across Europe and North American markets.
BKT Launches BKT Network
Each week, BKT says this digital channel will host new episodes covering the widest range of BKT-related themes.
