Bridgestone, a partner of the NFL, has partnered with Arizona Cardinals wide receiver Larry Fitzgerald and his foundation, the First Down Fund, which is now being highlighted in a series of new TV spots airing in-game.
The First Down Fund provides underserved youth and families in Larry’s hometown of Minneapolis, MN, with technology needed to facilitate their education.
In the spots, Bridgestone surprises Larry with personal videos from some of the kids the First Down Fund has helped. Bridgestone has also made a financial contribution to the First Down Fund.
The campaign will run over the course of the following weeks and can be seen during these broadcasts:
Week 5 – Sunday, Oct. 11 (NBC | SNF) – Minnesota Vikings v. Seattle Seahawks
Week 6 – Sunday, Oct. 18 (NBC | SNF) – Los Angeles Rams v. San Francisco 49ers