Falken Tires Named Sponsor of Monster Energy Supercross
Falken Tires will return to the 2022 Monster Energy AMA Supercross series as an official sponsor joining sister brand Dunlop Motorcycle Tires. The two brands will work together on a dual-branded activation at nine rounds of the exciting stadium and in-field racetrack series. Falken Tires and Dunlop Motorcycle tires are expanding their commitment together to
SRNA Promotes Toby Beiner to Chief Financial Officer
New Sumitomo Rubber North America (SRNA) President and CEO Darren Thomas has appointed Toby Beiner as chief financial officer, overseeing both Falken Tires and Dunlop Motorcycle Tires, effective immediately. Prior to his time at SRNA, Beiner earned his MBA from the University of Southern California and served in several senior-level financial management roles including controller
Sumitomo to Increase Prices Effective Jan. 1
The price increase will be on Falken, Ohtsu and private brand passenger and light truck tires in the U.S., Canada and the Caribbean.
Five Tire Trends for 2021
To finish out the year, let’s go through some of the trends that screamed out to the Tire Review team in 2021 and how they might affect your business in the new year.
Sumitomo’s Smallwood to Retire; Darren Thomas to Succeed Him
Sumitomo Rubber North America President and CEO Richard Smallwood will retire and Darren Thomas will take over his role on Jan, 1, 2022, the company said.
Falken Snags 5 USCA National Champions on Azenis RT660s
While most of the competition ran at nearby Las Vegas Motor Speedway, one of the five segments – the timed acceleration and deceleration challenge – took place at the SEMA Show, Falken said.
Selling Off-Road Tires: Lessons from the U.S. Border Patrol
Tire manufacturers are increasingly prioritizing higher-value tire lines, many of which are often in higher-diameter tire sizes.
Sumitomo Rubber North America Announces Price Increases
The company said several factors have driven the need for this price increase including increased costs in transportation, labor and raw materials in addition to other market factors.
SRNA Has Arrived: Falken Touts 2020 Wins Despite Supply Issues
Sumitomo Rubber North America leadership demonstrated the strength of the company and its Falken brand, and addressed how it’s handling backorders at its dealer meeting Sept. 13 at the Viceroy Snowmass Hotel in Snowmass, Colorado.
Falken Tire Plans Three New Product Launches for 2022
The leadership team of Sumitomo Rubber North America (SRNA) debuted its 2022 parade of products at its dealer meeting in Colorado on Sept. 13.
Sumitomo Rubber Announces Price Increases
Sumitomo Rubber North America will increase prices on Falken and Ohtsu brand tires in the U.S., Canada, and Puerto Rico, effective August 1.
UHP Summer Segment Holds Steady
While the constant aspect of dry grip has not changed, UHP summer tires now need to also incorporate reduced road noise and even rolling resistance to address the customer’s needs of today and tomorrow.
