Falken Tire Archives - Page 13 of 13 - Tire Review Magazine
Falken Opens DC in Illinois

Falken Tire Corp. has opened a new distribution center in Joliet, Ill. The Joliet facility will service dealers around the Chicago area and across the Midwest into Central Canada, Falken said. Falken said the presence in the market will allow a greater us of its fleet of truck and will improve service and efficiency to

Falken Wins Award for Conquer Campaign

Graphic Design USA (GDUSA) recognized Falken Tire Corp. as the winner of its 51st annual American Graphic Design Awards. The ads chosen were part of Falken’s “Conquer” campaign, which features the brand’s high performance off-road and street tires tied to aggressive graphics and visuals. “Being recognized by a prestigious organization for our latest promotional efforts

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Falken Expands WildPeak Sizes

Falken Tire Corp. offers more market coverage with a recent size expansion of its WildPeak H/T line. The product line is now available in 44 sizes from 15 to 20 inches in both P- and LT-metric and is available in Q-, S- and T-speed ratings, the tiremaker said. The WildPeak features a non-directional five-rib tread design

Falken Opens East Coast D.C.

Falken Tire Corp. has expanded on the East Coast with the opening of a regional distribution center in Robbinsville, N.J. The facility will service tire dealers throughout the mid-Atlantic region up through the Northeast to Eastern Canada, the tiremaker said. The increased inventory as well as the expanded fleet of trucks will enable faster and

Falken Launching ‘More Miles, More Savings’ Promo

Falken Tire Corp. is launching a consumer rebate program of its Ziex ZE950 all-season tire – “More Miles, More Savings.” The program runs from Aug. 1 – Sept. 30 and will offer consumers a $50 rebate when they purchase a set of four Ziex ZE950 tires. “Sales of the Ziex ZE950 A/S have been excellent

Falken Tire Expands Loyalty Program

Falken Tire Corp. has partnered with Lift & Shift Inc.to introduce an enhanced version of its Falken Fanatic Dealer loyalty program, available today, July 1. The company’s existing rewards program provides dealers with cash rewards and Falken Fanatic Points. The partnership with Lift & Shift gives dealers a choice in how they wish to be

New Faces, Fresh Strategy For Falken

The sounds of tire studs clattering over the brick downtown streets is disarming to those less familiar with the crunching gravel-like noise. But that’s a familiar reminder of spring for the residents of Reykjavik, the capital city of Iceland and largest town on the 40,000-square-mile volcanic island of 325,670 people – the most sparsely populated

Falken to Phase Out Ohtsu

Falken Tire Corp., a unit of Sumitomo Rubber Industries Ltd., will phase out the Ohtsu brand name for commercial tires. The company will re-introduce it to the market as an associate brand for its passenger and light truck tire lines. According to the company, the Ohtsu lines will be phased out and replaced with Falken-brand

Falken Launches Summer Rebate

Falken Tire Corp. will run a consumer rebate promotion called “Summer Break” from June 1 through July 31 featuring the tiremaker’s Sincera SN211 touring line and WildPeak H/T light truck and SUV tire. Consumers can earn a $50 prepaid Visa card when purchasing a set of four Sincera SN211 tires, or a $80 card when

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