Falken Announces New ‘Grip the Moment’ Athlete
Falken Tire Corp. has partnered with professional surfer Malia Manuel as part of its “Grip the Moment” campaign. Partnering with top adventure athletes, the “Grip the Moment” campaign celebrates the passion, ambition and determination of both the sponsored athletes and the Falken brand, the tiremaker said. “I’m extremely excited to partner with Falken Tires,” said Manuel.
Falken Partners with Rock Climbing Champ
Sumitomo Rubber Industries’ Falken tire brand has partnered with world-champion rock climber Sasha DiGiulian. DiGiulian will be featured in the company’s “Grip the Moment” campaign. “Grip the Moment” reminds people to embrace the journey as much as the destination, and features athletes who embody that spirit, Sumitomo said. “In climbing, performance and grip are everything,”
Falken Sponsors 2016 Super Chevy Muscle Car Challenge
Sumitomo Rubber Industries’ Falken Tires brand will sponsor the 2016 Super Chevy Muscle Car Challenge on Aug. 30 at the Auto Club Speedway in Southern California. During the annual event, top car builders participate in a series of performance tests, using a modern Chevy as the overall baseline. The challenge consists of three driving events:
Falken Rolling Out New Commercial Tires at GATS
Sumitomo Rubber Industries’ Falken brand will showcase four new commercial tires at the 2016 Great American Trucking Show (GATS) in Dallas, Aug. 25-27. “Falken is excited to debut our newest additions to our commercial truck tire lines at the Great American Trucking Show,” said Rick Brennan, vice president of marketing for the company. “Showcasing our latest
Falken Scores Big at MLB All-Star Week
In its first year as the Official Tire of Major League Baseball, Falken Tire Corp. reported tremendous branded exposure for the company and its product line during MLB All-Star Week. The company said it reached a household television audience of 14.2 million homes, including 5.5 million during the T-Mobile Home Run Derby on ESPN and
Falken Sponsors MLB All-Star Game
Sumitomo Rubber North America’s Falken brand will serve as the Official Tire of the 2016 MLB All-Star Game. As part of the sponsorship, the tiremaker will host an interactive area at the MLB All-Star FanFest July 8-12, inside the San Diego Convention Center. “We’re at the midway point in our first year as the Official
Falken OE on 2017 Chrysler Pacifica
Sumitomo Rubber North America Inc.’s Falken brand will supply its Falken Ziex CT50 all-season performance crossover and SUV tire as original equipment for the 2017 Chrysler Pacifica. “The Falken Ziex CT50 is a perfect pairing for the Chrysler Pacifica,” said Rick Brennan, vice president of marketing for Falken. “The Pacifica is a great platform for
Falken’s Ziex CT50 OE on 2016 Mazda CX-9
Sumitomo Rubber North America Inc.’s Falken Tires brand will supply its Falken Ziex CT50 all-season performance crossover and SUV tire as original equipment for the 2016 Mazda CX-9. “The Falken Ziex CT50 is our first fitment with Mazda for use on one of their global vehicle models,” said Rick Brennan, vice president of marketing for Falken
Falken Launches ‘Grip the Moment’ Marketing Campaign
Sumitomo Rubber North America Inc.’s Falken Tires brand has launched a new integrated marketing campaign –“Grip the Moment” – that highlights adventures and activities people access by driving on Falken tires. “Grip the Moment is a perfect slogan to carry out our marketing efforts,” said Rick Brennan, vice president of marketing for Falken Tires. “Our
Falken OE on 2016 Nissan Rogue
Sumitomo Rubber North America Inc.’s Falken brand has been selected to provide its Falken Ziex ZE001 A/S as one of the original equipment tires available on the 2016 Nissan Rogue. “The Falken Ziex ZE001 A/S is our first fitment with Nissan and we couldn’t be more thrilled to debut with the Nissan Rogue,” said Rick Brennan,
Falken Rolls Out New Truck Tire Line
Falken has launched four new steer and drive truck tires – the BI850, RI130 Ecorun, RI150 Ecorun, and BI830 Ecorun. “Falken’s newest technology has been built into these four key products to maximize their time in service and extend the time between tire removals,” stated Richard Smallwood, Falken CEO and president. “For the steer axle,
SRI Sponsors ‘Red Bull Air Race Chiba’
Sumitomo Rubber Industries’ Falken brand will be the official partner of the “Red Bull Air Race Chiba 2016.” Red Bull Air Race Chiba is the third of eight races being hosted as part of the Red Bull Air Race World Championship. The race is scheduled for June 4 and 5 in Chiba, Japan.
