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Falken Partners with Rock Climbing Champ

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SashaD_FalkenSumitomo Rubber Industries’ Falken tire brand has partnered with world-champion rock climber Sasha DiGiulian. DiGiulian will be featured in the company’s “Grip the Moment” campaign.

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“Grip the Moment” reminds people to embrace the journey as much as the destination, and features athletes who embody that spirit, Sumitomo said.

In climbing, performance and grip are everything,” said DiGiulian. “I love the creativity behind Falken Tires and the brand’s dedication to high-performance. I’m very excited to work together to not only bolster the sport of climbing but to share my adventures with the Falken fan base.”

 

 

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