Pirelli Launches WeatherActive All-Weather Tire Range
Pirelli announced the introduction of the WeatherActive range, its first tire range with all-weather capabilities. This new product is backed by the Three Peak Mountain Snowflake rating (3PMS), which certifies that the tire delivers high-level performance even in severe snow conditions, making the WeatherActive a true “four seasons” tire. Pirelli is launching the new WeatherActive
Continental Focuses on Adding Value to Dealers Amid Economic Uncertainty
With a hectic economy and changing tire landscape, leadership at Continental Tire the Americas believes the way to win dealers is by adding value to their business. Being a consistent, reliable partner in the market is the way their team has always built relationships with dealers, and as businesses continue to rebound from pandemic lows,
Graber: All-Weather, Last-Mile Are ‘Growing Segments’ for Toyo [Audio]
When tire dealers tell you, “Keep doing what you’re doing, I just need more tires,” that’s a simple yet hard mandate to follow, especially in an environment where the supply chain is as predictable as the weather. Yet this is what Toyo Tires dealers told Michael Graber, president and CEO of Toyo Tire USA, when
Bridgestone Launches WeatherPeak Touring Tire
Bridgestone Americas has launched the new Bridgestone WeatherPeak touring tire, offering a quiet, long-lasting ride with advanced all-season capabilities, the company says. As the Bridgestone brand’s first touring tire with all-weather capability, the Bridgestone WeatherPeak tire delivers driving control with acceleration and grip that outperforms the competition in both wet and dry conditions, the company
Toyo Tires Introduces Celsius Sport UHP All-Weather Tire
Toyo Tire U.S.A. Corp. has introduced the Toyo Celsius Sport ultra-high performance all-weather tire. The company says the Celsius Sport is designed to deliver superb traction in changing weather conditions for high-performance luxury cars, CUVs and SUVs. The tire also carries the three-peak mountain snowflake symbol designating its capability in snow, slush and ice for
All-Weather Tire Segment Stakes Claim in the Market
The all-weather tire category is one of the latest trends in the tire industry, and it’s leading the way with steady growth in sales, popularity and application. This newer segment is accomplishing what the all-season category couldn’t with true year-round performance, safety and versatility. Advancements in tire technology have allowed this category to flourish with
Most Viewed Tire Launch Stories of 2021
This year was filled with new tire launches, from all-terrain to all-weather and all-season tires, each boasting technology improvements from their predecessors and looking to take up some market share in their respective segments.
Customer Conversations: The Winter Tire Sale
Tire Review’s Maddie Winer explains how you can best answer your customer’s questions on winter tires from the Tire Review Continental Tire Garage Studio at Babcox Media.
All-Season vs. Winter vs. All-Weather Tires
Babcox Media’s Joe Keene reviews the differences between these three types of tires to help you find the best ones for your needs, from the Tire Review Continental Tire Garage Studio at Babcox Media. This video is sponsored by Continental.
Tires for Police Applications
In this video, Babcox Media’s Joe Keene discusses a few things you should know about police pursuit tires, from the Tire Review Continental Tire Garage Studio from Babcox Media. This video is sponsored by Continental.
Video: Finding the Ideal All-Weather Tire Customer
Tire Review’s Danielle Hess gives tips for finding the right customer to sell all-weather tires to, from the Tire Review Continental Tire Garage Studio at Babcox Media.
Video: All-Weather vs. All-Season Tires
Tire Review’s Danielle Hess reviews the differences in all-weather and all-season tires, from the Tire Review Continental Tire Garage Studio at Babcox Media.
