Soccer Program Celebrates 10th Year

The soccer program is a “long-term loyalty program created to increase store traffic for Uniroyal dealers,” the company said.

In addition to handing out equipment to participating leagues, MNA and its dealers make cash donations to the leagues based on the number of Uniroyal tires sold to consumers. The funds are used to cover participation fees and the upkeep of fields and equipment. Uniroyal brand tire dealers have donated nearly $12 million in funds and equipment since 2000, including more than 875,000 soccer balls, to some 3,000 different youth soccer leagues.

“We’re proud to say what started as a small, grassroots initiative for 200 Uniroyal dealers has grown into an international program reaching the communities of over 1,000 Uniroyal dealers in the U.S. and Canada,” says Kaz Holley, Uniroyal brand director. “The soccer program is an extension of our mission to help families by providing quality tires at an affordable price. The support we offer youth soccer helps us reach out to families on a personal level and offer value in a way that matters most to them.”

To commemorate the 10th anniversary, the Uniroyal Soccer Program will be giving away one soccer ball every day in 2009. At the end of the year, a grand-prize winner will be selected from the 365 daily winners to win a “Soccer Season Survival” package:

• $500 Gas Card
• Set of Uniroyal Tires
• Camera/Video Recorder
• Car Service for the Season
• GPS System
• Car Detailing
• Cooler/Chair Package
• $250 Parents’ Night Out Gift Card
• $250 Snack/Food Gift Card
• $500 Sporting Goods Gift Card

The contest began Jan. 1 and continues until Dec. 31, 2009. To enter, or to see the official rules go to www.uniroyaltires.com/sweeps. (Tire Review/Akron)

GRI recently conducted programs in Sri Lanka to empower women and motivate children under its Green x Circle initiative. The company said these endeavors aimed to address the needs of the community, focusing on both women empowerment and youth motivation.

GRI recently organized a training program titled "Management of household finance under current economic conditions" at the Ingiriya Rubber Collecting Center in Sri Lanka, South Asia led by Shashika Nimali, an NLP practitioner and life coach. The company said this initiative provided women in the industry with essential skills and knowledge to effectively manage household finances. GRI's tailored training sessions equipped participants with tools for informed decision-making, ultimately fostering greater financial security and independence, the company said.