Schrader is taking its "Make the EZ-Choice" TPMS campaign to the streets.
The campaign involves multi-media advertising, as well as a hands-on training roadshow that will focus on TPMS strategy, operational practices, keys to profitability, and choices in TPMS service and the repair of replacement sensors.
“There are key technical, usability, and short and long-term consequences when deciding whom to partner with for TPMS,” said Trevor Potter, vice president of aftermarket sales at Schrader. “We continue to proactively assist customers and non-customers alike with making the right choices based on sound test data and the core training we’ve been delivering in shops for years across North America. We have helped thousands of shops turn TPMS into a significant profit opportunity and remain dedicated to their success.”
More information can be found at www.ez-choice.com.