Schrader Launches 'Make the EZ-Choice' Campaign - Tire Review Magazine

Schrader Launches ‘Make the EZ-Choice’ Campaign

Schrader is taking its "Make the EZ-Choice" TPMS campaign to the streets.

The campaign involves multi-media advertising, as well as a hands-on training roadshow that will focus on TPMS strategy, operational practices, keys to profitability, and choices in TPMS service and the repair of replacement sensors.

“There are key technical, usability, and short and long-term consequences when deciding whom to partner with for TPMS,” said Trevor Potter, vice president of aftermarket sales at Schrader. “We continue to proactively assist customers and non-customers alike with making the right choices based on sound test data and the core training we’ve been delivering in shops for years across North America. We have helped thousands of shops turn TPMS into a significant profit opportunity and remain dedicated to their success.”

More information can be found at www.ez-choice.com.

You May Also Like

Yokohama Rubber donates to Eastern Taiwan earthquake relief

Through its Yokohama Magokoro Fund, Yokohama Rubber will donate a combined ¥1 million (approx. $6,380).

donate-stock

Yokohama Rubber shared its deepest condolences and sympathies to the families who have lost loved ones and to all those who have been affected by the earthquake in Eastern Taiwan. In response, Yokohama Rubber and its employee-backed Yokohama Magokoro Fund said it will donate a combined ¥1 million (approx. $6,380) through the Japanese Red Cross Society to support relief efforts in the region.

Continental acquires mold specialist EMT for commercial and specialty tires

With the acquisition of EMT, Continental said it can independently produce tire molds for all applications if required.

continental_pp_tiremold
TBC Corp. employee children enjoy ‘Take Your Child to Work Day’

The kids had a jam-packed day learning about tires, and even ate lunch with the company’s new CEO, Don Byrd.

TBC-Bring-Kids-to-Work-Day-CEO-1400
Mitas, Trelleborg to increase prices globally

The companies said this decision is a response to significant inflation.

BKT celebrates International Day of Sport for Development and Peace

BKT said it has made an effort to show a commitment to supporting sports through multiple initiatives, partnerships and sponsorships.

BKT-sports-sponsorships

Other Posts

Bridgestone invests in Yoshi Mobility to expand into virtual inspection, EV charging

Yoshi is also commercializing its mobile EV charging platform to address EV fleet charging challenges.

Yoshi-Mobility-EV-charging
SRNA introduces new field engineer manager

Chariarse has extensive experience in his field, working as a commercial truck field engineer in the tire industry for the past 21 years.

SRNA-Eduardo-Chariarse
Bridgestone to debut Bandag Virtual World Tour at WasteExpo 2024

The Bandag Virtual Plant Tour is an internet browser-based experience that provides a step-by-step walkthrough of Bandag’s retreading process.

Bandag-virtual-tour-Bridgestone
Giti Tire Manufacturing awarded by Chester County Chamber of Commerce

Giti Tire said it has been a supporter of education, organized farmer’s markets and participated in community food drives.

Giti-Chamber-Award