For the third consecutive year, Omni United continues its “Mobilizing Hope” campaign and corporate alliance program to support The Breast Cancer Research Foundation (BCRF). For every one of Omni United’s Radar brand tires sold between April 2013 and February 2014, the company has pledged to increase its donation per tire to $5, with a minimum donation of $200,000 and a maximum donation of $250,000.

Money raised in the campaign goes directly to the BCRF to help prevent, treat and ultimately eradicate this disease. “Mobilizing Hope” launched in the United States in 2011 and has continued to grow with Radar products benefiting the BCRF now available from over 12,000 leading tire retailers serviced by the Omni-United distribution network.

The program includes all of Radar’s products: RPX, Dimax, Verenti, Renegade, and Angler Series. All Radar tires have a distinct label identifying the product as supportive of the BCRF.

“We at Omni-Radar believe that our company has a responsibility to the world beyond making a safe, durable, eco-friendly and attractive tire for our customers,” said G.S. Sareen, president and CEO. “We are proud and excited to support this campaign with the BCRF, one of the most highly regarded non-profit organizations in the world. We are great fans of BCRF’s work and dedication to the global cause of fighting breast cancer, a disease that has touched the lives of many in our communities…We would like Radar Tires to leave a different type of mark in the world.”