The Specialty Equipment Market Association (SEMA) named Pirelli Tire North America’s Cinturato P7 All-Season Plus the winner of the tire and related products category of its 2012 New Products Showcase Awards.
Cooper Tire & Rubber Co.’s Mickey Thompson Performance Tires & Wheels subsidiary took both runner-up positions for its ET Street Radial Pro and Street Comp tires.
The Cinturato P7 All-Season Plus, an all-season high-performance tire, is the aftermarket version of the P7 All-Season already fitted OE on a range of performance and touring sedans.
Among the criteria the judges use to evaluate products are innovation, technical achievement, quality and workmanship, consumer appeal and marketability, according to SEMA.