The new location at 7408 Central Avenue SW, in addition to tires, wheels, and batteries will offer gasoline sold under the company’s private brand, U-Pump-It. Peerless Tires 4 Less sells Peerless, Bridgestone, Hankook, and Cordovan tires at all 59 retail stores in their seven-state marketing area.
The company was founded in 1949 in a Denver suburb as a two-pump gas station that also sold tires. Still Denver-based and family-owned, Peerless has become one of the largest retail tire dealers in the U.S. and continues to look for opportunities to expand in the Rocky Mountains, according to president Sam Forbes. (Tire Review/Akron)