Continental Airs Commercials with Dan Patrick
Continental Tire has begun airing two new 30-second college basketball commercials featuring Dan Patrick, host of the Dan Patrick Show. Continuing Continental Tire’s existing partnership with the Dan Patrick Show, the ad campaign follows an “Ode To Basketball” theme with spots entitled “Distractor,” which focuses on the importance of the college basketball fans during games,
Kumho Partners with Charlotte Hornets
Kumho Tire has entered into a partnership to serve as the Official Tire of the Charlotte Hornets. “Kumho Tire is exhilarated to be the Official Tire of the Charlotte Hornets,” said Harry Choi, CEO of Kumho Tire USA. “Adding the Hornets to our roster of quality teams further amplifies our partnership with the NBA and
Kumho Renews NBA Partnership with Multi-Year Deal
Kumho Tire and the National Basketball Association (NBA) have renewed their marketing partnership in the U.S., Canada and Korea with a multi-year extension. “The partnership with the NBA, the top professional basketball league, will help further boost our brand recognition and name value as a global tire maker not only in the United States
Cooper Partners with Big Ten
Cooper Tire & Rubber Co. has signed a deal with the Big Ten Conference to serve as the Official Tire Partner of the Big Ten. The deal includes promotion on the Big Ten Network digital and radio properties as well as in-stadium signage during men and women’s basketball, hockey, football, the Big Ten Football Championship
Trico Launches Spring Advertising Campaign
Trico Products Corp. has launched the “Storm the Court” national advertising campaign for its Trico wiper blade products. The spring campaign will coincide with the NCAA basketball tournament, and Trico will run geographically targeted advertising on radio, mobile, Web and Facebook throughout the season. Trico will also run a series of print advertisements in the
Former East Bay Tire Co. CEO Dies
Joseph Pehanick, Sr., former CEO of East Bay Tire Co., died at the age of 86. Pehanick, born on Sept. 29, 1929 in Scranton, Pa., was the sixth of eight children. After graduating high school in 1947, he moved to Seattle where he took an industrial job. He later attended Seattle University and graduated in
Kumho Interactive NBA Ad Wins Award
Kumho Tire USA Inc. has been awarded the 2015 Event Technology Award for Best Touch/Gesture Interactive ad category for its virtual NBA game/ad in New York City. The touch screen ad in New York City’s Times Square subway station was set up during the 2015 NBA All Star Weekend and allowed participants to play an
Belle Tire Renews Partnership with Fox Sports Detroit
Belle Tire has renewed its agreement with Fox Sports Detroit to be the presenting sponsor of all professional team telecasts on the network. The sponsorship applies to all Fox Sports Detroit productions of the Detroit Red Wings, Detroit Pistons and Detroit Tigers, approximately 300 games annually. “Belle Tire couldn’t be more thrilled to continue our
2015 Top Shop Winner: Atlantic Tire & Service
Very little and yet so much has changed over the seven years since we profiled Atlantic Tire & Service when the Cary, N.C., dealership took top honors in the 2008 Tire Review Top Shop Awards, presented by Ammco/Coats. It’s still all about great people delivering great customer service. It’s still about a team built
A Winning Workplace
Having difficulty finding talented employees? Take a good hard look at the engagement level of your existing employees first. Spending the last 20+ years in business consulting, the past 10 in my own practice, I have too often heard the plea “we can’t find good people” from business owners and/or management personnel. In fact, if
