Maxxis Sponsors NBA Team
Maxxis International USA announced that it is the exclusive tire sponsor of the NBA’s Los Angeles Lakers basketball team for the 2014-15 season. “We are happy to associate the Maxxis brand with the Los Angeles Lakers, a team which has featured so many legendary players over the years. Basketball is popular around the world, so
Fox Sports, Continental Reach Agreement
Fox Sports reached an agreement with the Continental Tire Las Vegas Invitational and Continental Tire Las Vegas Classic to sell all of the events’ multimedia sponsorship assets and traditional television advertising. The agreement makes Fox Sports 1 the television home of the regular-season college basketball tournaments and adds assets to Continental Tire’s title sponsorship of
Prep for Winter
With summer in full swing, it’s easy to forget about the frigid winter that plagued much of the U.S. just months ago. But, this past winter had a positive effect for dealers selling winter tires, and industry experts expect this upcoming season to be another positive for dealers, as well. “We have not had a
Yokohama Challenges MATS Attendees to ‘Shoot and Score’
Mid-America Trucking Show (MATS) attendees will have a chance to “Shoot and Score” for a $5,000 vacation giveaway at Yokohama Tire Corp.’s booth. The basketball shooting challenge goes from March 27-29 at the Kentucky Exposition Center in Louisville, Ky. “We’re bringing our version of March Madness to MATS,” said Rick Phillips, senior director of commercial
Virginia Tire Pros Dealers Sponsor University of Virginia Athletics
Tire Pros, a subsidiary of American Tire Distributors (ATD), announced that Virginia Tire Pros dealers have joined forces with the University of Virginia Athletic Department to become the official tire retailer of UVA Athletics in 2014. The omni-channel marketing sponsorship will enable the group to build brand awareness and engage with students and fans during
Kumho to be Official Tire Sponsor of the NBA
Kumho Tire USA has teamed up with the National Basketball Association to serve as the official tire of the NBA and NBA Development League in the U.S. and South Korea. This is the first official tire partnership for the NBA and Kumho’s first partnership with a U.S. sports league. “Kumho Tire has most recently spent
Seldom Considered Reasons Why Sales and Customer Service Training Fails
Regardless of what your business sells, training to maximize performance in sales, and customer service should be an important piece of your success plan. Unfortunately, countless companies waste vast amounts of time and dollars on training that doesn’t produce the desired gains and ultimately fails. There are a variety of reasons why sales/customer service training
Tire Store Employees Team Up for Films
Nicolas Alexander and Carlos Christian worked together at a tire dealership in Madison, Wis., when they discovered a creative common ground. According to a story in The (Madison, Wis.) Capital Times, the two were working together when Christian, a musician, talked about making his new album. Alexander, a filmmaker, offered to make a music video
The Truth About the ‘Born Salesmen’
No doubt you’ve heard someone referred to as “a born salesman,” but is this old adage true?
Conti Donates to CSS ‘Little Stars’ Program
According to the Mt. Vernon Register-News, Catholic Social Services in the Mt. Vernon, Ill., region has been making wishes come true for kids in the area who have suffered from trauma. After receiving a $10,000 donation from Continental Tire the Americas, CSS was able to create the Little Stars program. The program, for children in