Cooper Partners with Big Ten - Tire Review Magazine

Cooper Partners with Big Ten

Cooper Tire & Rubber Co. has signed a deal with the Big Ten Conference to serve as the Official Tire Partner of the Big Ten.

The deal includes promotion on the Big Ten Network digital and radio properties as well as in-stadium signage during men and women’s basketball, hockey, football, the Big Ten Football Championship and basketball tournaments, Cooper said.

“Cooper has always had a passion for college sports and we’re excited to bring that passion to life as the Official Tire Partner of the Big Ten Conference,” said Jessica Egerton, director of brand development. “The Big Ten shares the kind of commitment to performance that Cooper has when it comes to innovating and producing quality tires. The Big Ten and Cooper make a great team.”

You May Also Like

Firestone Airide Tennessee Plant Recognized for Safety

This is the facility’s fourth STAR award, reflecting the company’s and
teammates’ commitment to a safe and healthy work environment.

Firestone Airide, a division of Firestone Industrial Products Company, announced that the company’s Dyersburg, Tenn., manufacturing facility has received its fourth Volunteer STAR (Safety Through Accountability and Recognition) award.

The Volunteer STAR award recognizes the best-of-the-best in safety and health programming and performance. Patterned after the federal Occupational Safety and Health Administration Voluntary Protection Program, the Volunteer STAR award is the state’s highest honor for workplace safety and health.

Apollo Tyres Opens Digital Innovation Center in India

In partnership with the Telangana Government, Apollo Tyres announced the launch of a digital innovation centre in Hyderabad, India.

MEMA Announces New Structure and Brand

The realignment will allow the association to better serve members and prepare for the future of mobility.

restructure
RNR Tire Express Named to Entrepreneur’s Franchise 500 List

The RNR team is celebrating 10-plus years being named to the Franchise 500 list.

‘New Culture,’ Dealer Commitment to Fuel Nexen Tire’s Growth

Hear what Nexen Tire executives have to say about the tire industry, supply chain and what dealers can expect from the company this year.

Nexen-Tire-John-Hagan-exec-VP-Sales

Other Posts

Magna Tyres Brings Latest OTR Tire Range to ConExpo Show

The latest OTR tire products will be displayed on the Magna Tyres stand.

ALI Announces Digital Lifting Points Guide

ALI is offering a digital lifting points guide that covers vehicles from model years 2000 through 2023.

Goodyear and Gatik Demonstrate Goodyear SightLine Technology

Goodyear and Gatik demonstrated, in a proof of concept, intelligent tires powered by Goodyear SightLine technology.

Chapel Hill Tire Gives Back Through 12 Days of Kindness Initiative

Discounts, charity and giving back was how Chapel Hill Tire celebrated the holidays.