Bud’s Tire Pros Helps Recognize Veterans At Cal Baptist Basketball Games
Bud’s Tire Pros, a 2016 Top Shop Finalist, has teamed up with California Baptist University’s men’s basketball program to recognize a military veteran at each home game.
Goodyear Celebrates 100 Years of Wingfoots by Creating Oldest Throwback Basketball Jersey Available
The Goodyear Tire & Rubber Company is celebrating the 100th anniversary of the Akron Wingfoots by resurrecting the team’s inaugural jersey from 1918 and producing a limited run of 100 throwback replicas for fans. The replicas are the oldest throwback basketball jersey available to the public.
Dan Patrick to Star in New Continental College Basketball Ads
Dan Patrick will return in two new Continental Tire college basketball spots.
Kumho Sponsors The Basketball Tournament
Kumho Tire USA has joined The Basketball Tournament (TBT) presented by Jack Link’s Protein Snacks as an event sponsor. “We are always looking for unique partnerships and activation platforms that amplify our brand engagement with sports enthusiasts, and we think that TBT really delivers the demo as a natural extension to our basketball strategy throughout
Trico Launches Basketball Campaign
Trico Products Corp. is launching a national advertising campaign in conjunction with the men’s collegiate basketball tournament for its wiper blade products. “Aligning ourselves with the excitement of March basketball is a great way to expand our reach to a more national audience,” said Danielle Orlando, director of brand management at Trico. “As the tournament
ACDelco Launches Basketball-Themed Promotion
ACDelco’s first product promotion of the year – “Take a Shot with ACDelco” – has begun and will run through March 31. The product promotion offers “Take a Shot” game tokens with the purchase of ACDelco batteries. According to ACDelco, each token is worth at least 10 earnPOWER points. Once tokens are earned, account participants
Conti Signs Multi-Year College Basketball Deal
Continental Tire the Americas has entered a multi-year college basketball sponsorship deal. The tiremaker signed a deal with International Management Group (IMG) property schools and Learfield property schools that covers six different conferences. Additionally the partnership includes courtside LED signage at each home game, in-stadium activation and a targeted TV package for a total of
Kumho Running Basketball Themed Promo
Kumho Tire USA is running a consumer rebate program between Sept. 1 and Oct. 31 titled “No Dribble, All Drive.” The NBA-themed program will offer consumers up to a $100 rebate for qualifying tire purchases. Consumers who purchase four Solus TA31 all-season touring tires will receive a $60 mail-in rebate or those who purchase Ecsta
Linglong Brand Sponsors Uganda National Basketball Teams
Shandong Linglong Tyre Co.’s Linglong Brand has entered an agreement with the Federation of Uganda Basketball Association (FUBA) for a sponsorship package that will run for two years. The partnership includes logistical, financial and material assistance to the two national teams, as well as travel and the necessary allowances to the players. “[The association is]
Hankook Nets Men’s College Basketball Tournaments
Hankook Tire America Corp. is expanding its sports marketing efforts, with plans to advertise at nine college basketball tournaments this year. Hankook signage will be seen courtside the nine tournaments, which will be broadcast nationwide on multiple television networks. Included will be the Ticket City Classic-Austin, CBE Classic, Charleston Classic, Puerto Rico Tip Off, Ticket City