Kumho Tire has entered into a partnership to serve as the Official Tire of the Charlotte Hornets.
“Kumho Tire is exhilarated to be the Official Tire of the Charlotte Hornets,” said Harry Choi, CEO of Kumho Tire USA. “Adding the Hornets to our roster of quality teams further amplifies our partnership with the NBA and expands our presence throughout the Southeast, where we are proud to call our home court as our U.S. Headquarters is located in this region. Kumho Tire’s passion for the sport of basketball drives our commitment to deliver exceptional brand experiences and unique activations that effectively engage and connect with local communities and loyal fans, whether at home or on the road.”
As part of the partnership, Kumho will have signage around Spectrum Center, the rights to use team logos and marks and hospitality opportunities. Along with the arena takeover, Kumho-branded content will be posted on and disseminated throughout social channels of Facebook, Twitter and Instagram as well.
Kumho Tire is also the Official Tire of the NBA and NBA Development League, and is the presenting sponsor of the 2017 NBA Development League All-Star Game.
