Belle Tire Renews Partnership with Fox Sports Detroit

Belle Tire has renewed its agreement with Fox Sports Detroit to be the presenting sponsor of all professional team telecasts on the network. The sponsorship applies to all Fox Sports Detroit productions of the Detroit Red Wings, Detroit Pistons and Detroit Tigers, approximately 300 games annually.

“Belle Tire couldn’t be more thrilled to continue our relationship, and spread our brand’s footprint, with FOX Sports Detroit,” said Don Barnes III, president of Belle Tire. “We look forward to the opportunity to showcase our hometown pride as the presenting sponsor, broadcasting to the greatest sports fans in the world.”

Telecasts will be referenced on air as “Red Wings Hockey / Pistons Basketball / Tigers Baseball on Fox Sports Detroit, presented by Belle Tire,” the dealership said. Additionally, Belle Tire branding will be incorporated into various animations throughout the games.

In addition to its FOX Sports partnership, Belle Tire will continue its in game branding at Detroit sporting events, including the Wings’ Power Play, Pistons’ Three-Point Shot and Tigers’ Pitch-by-Pitch sequence.

Allen Park, Mich.-based Belle Tire Distributors operates more than 90 locations across Michigan, northern Ohio and Indiana.

GRI recently conducted programs in Sri Lanka to empower women and motivate children under its Green x Circle initiative. The company said these endeavors aimed to address the needs of the community, focusing on both women empowerment and youth motivation.

GRI recently organized a training program titled "Management of household finance under current economic conditions" at the Ingiriya Rubber Collecting Center in Sri Lanka, South Asia led by Shashika Nimali, an NLP practitioner and life coach. The company said this initiative provided women in the industry with essential skills and knowledge to effectively manage household finances. GRI's tailored training sessions equipped participants with tools for informed decision-making, ultimately fostering greater financial security and independence, the company said.