Trico Launches Spring Advertising Campaign

Published: March 4, 2016

Trico Products Corp. has launched the “Storm the Court” national advertising campaign for its Trico wiper blade products.

The spring campaign will coincide with the NCAA basketball tournament, and Trico will run geographically targeted advertising on radio, mobile, Web and Facebook throughout the season.

Trico will also run a series of print advertisements in the NCAA Souvenir Program Guides and banner ads on CBSSports.com and ESPN.com.

In addition to advertising, the “Storm the Court” campaign will also include an enter-to-win sweepstakes where consumers have the chance to win one of 64 sets of Trico Force wiper blades.

For more information on the campaign, visit tricowipers.com/stormthecourt.

TIA chooses Planet Hollywood for SEMA pre-show events

TIA’s pre-show events, encompassing the annual membership meeting and cocktail reception, will happen at Planet Hollywood Resort & Casino.

By Christian Hinton

Published: April 21, 2024

The Tire Industry Association (TIA) revealed the Planet Hollywood Resort & Casino as the host hotel for the pre-show events leading up to the Global Tire Expo (GTE) during the Specialty Equipment Market Association (SEMA) Show, taking place from Nov. 5-8 at the Las Vegas Convention Center.

TIA’s pre-show events, encompassing the annual membership meeting and cocktail reception, are set to take place on Monday, Nov. 4. The association said these events offer networking opportunities and insights into the latest TIA developments. Attendance is complimentary, however, securing a spot requires a reservation of a ticket.