A Winning Workplace
Having difficulty finding talented employees? Take a good hard look at the engagement level of your existing employees first. Spending the last 20+ years in business consulting, the past 10 in my own practice, I have too often heard the plea “we can’t find good people” from business owners and/or management personnel. In fact, if
Dunn Tire Sponsors Family Section at University
Buffalo, N.Y.-based Dunn Tire, with support from Kumho Tire, is sponsoring the “Dunn Tire Family Section” at the St. Bonaventure basketball arena in Allegany, N.Y. “The family section is a great addition to the Reilly center and we are excited to be able to co-sponsor this section with our partner Kumho Tire,” said Robert Clark,
Lassa ‘Official Tire Partner’ of FC Barcelona
Brisa, Europe’s seventh largest tiremaker and owner of the Lassa Tyres brand, has signed a sponsorship deal with FC Barcelona, making the tire manufacturer a global partner for the next four years. Under the global partnership rights, the club’s basketball, handball, futsal and roller hockey teams will officially be named as “FC Barcelona Lassa.” In
Continued Program Success
It was a big year for Continental Tire the Americas’ Gold Dealer program, with a record number of tire dealers qualifying for its 10th annual incentive trip. This year, 304 dealers, including 31 new Elite dealers, sold more than 2,000 units each in 2014 to qualify for a cruise through the Caribbean between March 23-29.
Nitto Announces a Different Kind of Bracket Challenge
For fans of racing, a perfect bracket might earn them a chance to win a trip to Las Vegas to drive supercars with Exotics Racing. This bracket, however, is not for March basketball. It’s for Nitto Tire USA’s Battle of the Streets tournament, a race tournament featuring 16 super cars in downtown Los Angeles from
Nexen Announces March Hoops Promo
Nexen Tire America Inc. is giving away $10,000 to winners of its first College Hoops Challenge. Contestants can compete for the top prize by selecting winners in the College Basketball Championship Tournament, taking place later in March. “Our goal is to have the industry buzzing during the month of March and to have Nexen at
Sports Marketing: Turn Sports Fans into Your Fanatics
From professional leagues to local teams, billions of dollars are spent on sports marketing annually. Businesses are using team and venue sponsorships, live event advertising and more to reach potential buyers where they enjoy spending their free time. More and more tire manufacturers are branching out from traditional motorsport activities to include other sports in
Maxxis Sponsors Atlanta Braves 2015 Season
Maxxis International USA will sponsor the Atlanta Braves during the 2015 season. The sponsorship consists of Maxxis-branded home plate signage during many of the Braves’ home games at the top of the first inning. Suwanee, Ga.-based Maxxis International USA has long had a policy of supporting its communities in operations around the world, according to
Kumho Expands NBA Sponsorship
Kumho Tire has amended its multiyear partnership with the National Basketball Association to include Canada. The tiremaker is now the official tire of both the NBA and the NBA Development League for North America. Kumho will extend its advertising efforts and all future activations to all of North America to further leverage the strength of
Kenda Sponsors College Teams
With the approaching college football season, Kenda USA has signed sponsorship agreements with four colleges. The tiremaker signed a three-year sponsorship deal with University of Georgia, University of Mississippi, Vanderbilt University and Elon University. “We are thrilled to have several new partners. All of these markets have seen continual growth in distribution over the years
