2022 Top Shops: Our Most Successful Marketing Tactics
LISTEN TO THE EPISODE HERE For some independent tire dealers, marketing is one of those things that seems to jump from to-do list to to-do list, with you always saying I’ll get to that later. For others, word of mouth seems to be a just fine marketing tactic. But if you’re interested in growing your
4 New Tires in 1 Year: Nexen Talks Product Strategy, Marketing Goals [Audio]
In the last year, Nexen Tire America has launched four tires in key segments with no plans of stopping. It has also moved its headquarters from southern California to Richfield, Ohio, to be closer to its R&D center, and has doubled down on its motorsports partnerships and OE fitments. So, how is the tiremaker faring
4 New Tires in 1 Year: Nexen Talks Product Strategy, Marketing Goals
In the last year, Nexen Tire Americas has launched four tires in key segments with no plans of stopping. It has also moved its headquarters from southern California to Richfield, Ohio, to be closer to its R&D center, and has doubled down on its motorsports partnerships and OE fitments. So, how is the tiremaker faring
SMS Marketing 101 for Tire Shops
Convenience and speed are top priorities for consumers in every industry. But for auto services, they’re paramount to win business and earn repeat customers. Find out how your tire shop can keep up with consumer demands for real-time connection and mobile-first experiences with SMS marketing. Use texting to nurture leads, increase sales, speed up customer
Curtis Brison Joins TireHub as VP of Sales, Marketing & Strategic Growth
TireHub, the national tire distributor co-founded by Bridgestone and Goodyear, has hired Curtis Brison to fill the role of vice president of sales, marketing and strategic growth. “Adding Curtis to our executive team is a win for TireHub and for our customers,” said CEO Ted Becker. “He is a proven leader and accomplished industry executive.
K&M Top Shop: Van Kleeck’s Tire Stands Out With Clever Marketing
Clever marketing and business savvy aren’t the only things that define Van Kleeck’s Tire in Lake Katrine, New York. It’s the way the staff and owners Clayton and Karen Van Kleeck think about creating a memorable customer experience that creates repeat customers and a unique–even fun–culture in the business. Those reasons and more are why
Your POS System is a Data Mine and Can Improve Your Marketing
Your Point-of-Sale (POS) system holds a substantial amount of data about your customers and the products they buy. So, if you are just letting that data sit around, you could be missing out on a treasure trove of marketing data. Experts from the research company Growth from Knowledge (GfK), which gathers tire sell-out data from
Hannah Mayberry Joins Kenda Tire USA as Marketing Coordinator
Kenda Rubber announced that Hannah Mayberry has joined its North American business team as marketing coordinator – automotive. In this role, Kenda says Mayberry will assist in all areas of marketing, but will specifically be focused on the Kenda Traction Associate Dealer program, Kenda’s co-op marketing activities and channel support. Mayberry is a recent graduate
How to Win Locally: 5 Marketing Strategies for Auto Services
Consumers are changing—new expectations and demands aren’t just a future state—they’re here today. In fact, according to J.D. Power, auto service customers now prefer texting over all other channels. It’s time for auto service businesses to rethink old marketing strategies and deliver the experience modern consumers expect. Join this webinar as industry experts uncover five
Double Coin Launches New Dealer Marketing Portal
Double Coin and CMA has launched its new Dealer Marketing Portal. Approved and exclusive Double Coin dealers can now receive access to the Dealer Marketing Portal, the company says. The portal features a variety of promotional resources that enable select dealers to create customized print and digital advertisements for their customers. It also allows for
