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New Tires & Service Products We Saw at SEMA & AAPEX

Editor’s Note: This story will be updated throughout the 2022 SEMA Show and month of November to highlight new products launched at the 2022 SEMA Show. Check back for live updates on new product releases and more! If you were at the annual Specialty Equipment Market Association (SEMA) Show held in Las Vegas during the

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Falken Tires: Wildpeak R/T Available December 2022

Falken Tires will introduce its fifth Wildpeak tire, the Wildpeak R/T, for availability in December 2022. Developed for lifted trucks, SUVs and high-powered diesel pickups, the Falken Wildpeak R/T features a hybrid terrain tread pattern, blending the off-road strengths of a mud-terrain with the on-road benefits of an all-terrain, Falken says. “Falken is experiencing tremendous

Pirelli North America Continues Rebelle Rally Sponsorship

Pirelli North America will once again sponsor the Rebelle Rally, the first women’s off-road navigation rally raid in the United States. According to Pirelli, the rally is an endurance competition for women requiring precision driving and navigation over 1,553 miles (2,500 kilometers) through Nevada and California. Pirelli says the rally is not a race for

Continental Tire Showcases New Partnerships, New Taglines & Dealer Tools

Between relaxing poolside, talking shop and digging their toes into the white, sandy beaches of Punta Cana, Continental Tire GOLD Dealers were rewarded for their success during the company’s 2022 GOLD Dealer Trip to the Hyatt Zilara Cap Cana Resort in the Dominican Republic. During the week-long getaway, 300-plus GOLD dealers and their spouses were

General Tire’s AltiMAX RT45 Ready to Order

General Tire recently launched its new all-season touring tire for passenger cars and crossovers. Developed for year-round driving with confident handling in all conditions, this tire comes complete with the Replacement Tire Monitor and Visual Alignment Indicators, which aid in detecting tire wear, the company says. The AltiMAX RT45 ranges in size from 14-20-in. rim diameter, and

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Bridgestone Launches WeatherPeak Touring Tire

Bridgestone Americas has launched the new Bridgestone WeatherPeak touring tire, offering a quiet, long-lasting ride with advanced all-season capabilities, the company says. As the Bridgestone brand’s first touring tire with all-weather capability, the Bridgestone WeatherPeak tire delivers driving control with acceleration and grip that outperforms the competition in both wet and dry conditions, the company

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Continental Tire Announces June Promotion

From June 1, 2022, through June 30, 2022, consumers who purchase four qualifying passenger Continental tires will receive a $70 VISA prepaid card. Consumers who purchase the four qualifying passenger Continental tires with their Continental Tire Credit Card will receive an additional $70 VISA prepaid card for a total rebate of $140. To find a dealer near

Bridgestone Launches DriveGuard Plus

Bridgestone has launched the all-new Bridgestone DriveGuard Plus premium touring tire. In addition to run-flat technology, the Bridgestone says the DriveGuard Plus offers improvements in wet and winter performance for all-season reliability. Bridgestone says the performance advancements offered by the Bridgestone DriveGuard Plus tire include: • 12% improvement in corner hydroplane resistance when new• 8%

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General Tire Announces Passenger Tire Promotion

General Tire says that from March 1-April 30, 2022, consumers who purchase a set of four qualifying passenger General tires will receive up to a $70 Visa prepaid card. According to General Tire, the qualifying passenger tires are General Tire’s G-MAX AS05, an all-season ultra-high performance tire for passenger cars and crossovers, that ranges in

CUV Drivers Stretching Road’s Boundaries Means New A/T Tire Alternative

Put yourself in the shoes of a typical consumer. After spending way too much time cooped up inside over the past year two years, all you want is to pack a cooler full of bologna sandwiches and cart the kids out to a wild adventure in your Toyota RAV4 CUV for some quality time that

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