“These new Peak lubricants represent a real opportunity for installers to generate more profit from their oil change service and lubricants businesses,” said Kal Mahmood, senior vice president of commercial and OEM sales. “Through Peak, we’re bringing our customers the best of all worlds better pricing, same-day service, premium quality, marketing support and an unbeatable national brand name,” Mahmood said.
Old World plans to launch an “aggressive” ad campaign this summer in support of the new line.