Allied Discount Tire and Brake in Lafayette, La., was named the fourth winner of Net Driven’s $1,000 Tire Reviews contest.
The contest is designed to encourage customers to leave reviews on Net Driven dealer websites. Any customer who leaves a review on a dealer’s site is automatically entered to win $1,000 in tires or service from their dealer.
Net Driven noted that research shows over 80% of consumers trust online reviews as much as a personal recommendation, and over 70% of consumers research online before making a purchase. The growing importance of online reviews and reputation management has become an area of focus for Net Driven.
Winners of the Tire Reviews contest are drawn quarterly, with the next winner announced in January.