Michelin Pilot Preceda: Built for Asian Roads - Tire Review Magazine

Michelin Pilot Preceda: Built for Asian Roads

(Clacton, U.K./Tyres & Accessories) Far Eastern news sources are reporting that Michelin has launched its Pilot Preceda PP2 in Asia, a tyre designed especially for markets like China.

Yang Sai Hoi, general manager of Michelin Asia (Singapore) Co. said the secret of the PP2’s performance is Michelin’s True Sport Tire (TST) construction, toting high shoulder reinforcement, joint-less nylon caps and full-width steel beltlines, resulting in enhanced response and handling. The PP2 also features bridged centre rib sides, extra stability block bars, a five radius tread profile, a new hybrid silica/carbon black/sulphur tread compound called Formula G and smaller inside blocks than its predecessor.

“Our in-house tests demonstrated that the Pilot Preceda generates better steering response and progressive handling as well as higher cornering power when compared with competition in its class,” said Olivier Brauen, head of product marketing, Michelin Asia-Pacific.

Since most Asian countries often have prolonged periods of rain, making tyre grip in the wet as well as in dry conditions vital.

You May Also Like

VIP Tires & Service, Joe’s Tire Shop launch customer appreciation promotions

Promotions will be running through Aug. 21.


Joe’s Tire Shop and VIP Tires & Service hosted a customer appreciation event on July 10 in Waterbury, Connecticut. The event marked the start of promotions running through Aug. 21. The promotions include $50 off any service costing more than $100 and "Oil Changes for Education," where all proceeds from Valvoline oil changes, priced at $10, will be donated to Waterbury Public Schools. Diesel oil changes are not included in the promotion.

ASE to provide a testing and certification program for xEV high-voltage safety

Once the test is passed, the test-taker receives an electronic credential and a certificate.

BKT becomes member of the Global Platform for Sustainable Natural Rubber’

GPSNR brings together natural rubber producers, traders, tire manufacturers and other industry partners to promote sustainable solutions.

OTR-tire-feature-– BKT-Earthmax-Sand-Pic-1400
Goodyear launches Cooper Discoverer Stronghold AT tire

Available in 28 sizes with a 16- to 20-in. rim diameter, the tire is compatible with a wide range of pick-up trucks and off-road vehicles.

PRT launches 28 new complete struts in North America

These products expand coverage to nearly 6 million vehicles.

Other Posts
Doran releases 360OTR tire monitoring system

The system can be integrated with telematics devices to provide off-vehicle communications of tire pressure and temperature data.

Following AC system service, how much oil is needed?

Learn how to determine the correct amount of oil to add when replacing the compressor in an AC system.

Akebono names new regional sales manager

Erick Kinnunen joins Akebono with more than 40 years of experience in aftermarket sales, training and management.

How succession planning sets your shop up for success

Just like it’s smart to plan ahead before taking a road trip, your shop should be prepared to plan for the next steps.

TR-Continental-succession planning