Mending an Error - Tire Review Magazine

Mending an Error

It’s inevitable – sometime, someone will have a bad experience with your dealership, causing you to lose business. Until robots are running tire dealerships, we’ll have errors. The good news is that it is possible to get an unhappy customer back.

Step one is to apologize, even if you don’t feel you were wrong. Simply indicate that you are sorry he or she had a bad experience.

Then, ask the customer to give you another chance. Perhaps offer a discount. Retaining a regular customer can often be more profitable in the long run than making money on a single sale.

Of course, there are some situations in which you’ll feel better off without certain customers, and that’s okay. It’s up to you to decide if they are worth your time and effort.

– Source: Tire Review Business Toolbox

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