Back in 2014, I authored an article titled, “Are Your Tire/Auto Service Salespeople ‘Winging It’ on the Phone?” At the time the article was published, my Pinnacle Performance Training team and I had evaluated approximately 25,000 sales calls between tire/auto service sales staff and prospective customers. In May of this year, we reached a milestone
Do you realize how hard it is to win three straight championships in a row in professional sports? The last time it was done was all the way back in 2002. The Los Angeles Lakers – stacked with Kobe Bryant and Shaq in their prime and Hall of Fame coach Phil Jackson – won three
A native of “Honeymoon City” Niagara Falls, New York, Charles Harris began his aftermarket career after graduating with degrees in both Business and Marketing from Northwood University in Midland, Michigan. An experienced sales executive, Harris has spent more than 30 years in the automotive aftermarket, holding executive management roles at such well-known names as Tenneco,
When it comes to delivering great customer service at your shop, it’s good to have a guideline for your employees to refer to. And if you say the right thing at the right time, it could result in a sale for your tire dealership. We’ll talk more about the importance of executing the sales process
In this episode of What’s Trending with Tire Review, presented by AAPEX, Steve Ferrante delves into what makes a successful sales process.
Steve Ferrante, CEO of Sale Away LLC and the producer and host of Pinnacle Performance Training, explains the keys to a successful sales process in the latest episode of What’s Treading with Tire Review.
When you manage and control the conversation, you have your best shot at controlling a favorable outcome.
Many drivers might compare TPMS to a backup camera or a working sunroof; it should really be compared to an oil life sensor or a check engine light.
As consumer spending recovers, what type of rebound in delayed vehicle maintenance services will dealerships see?
Dealers share how they’ve moved away from focusing on price in customer conversations in a panel hosted by Dan Molloy, inventor of The Language Of Commitment and Power Sales Training.
How to effectively use big data and four challenges to managing it.